Social Media Strategy for a small, woman owned e-commerce business
Main contact
Portals
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Kamloops, British Columbia, Canada
Project scope
Categories
Advertising Digital marketing Marketing strategy Social media marketingSkills
content creation social media sales funnel canva (software) organic growth tiktok social media strategy analyticsCreate a social media strategy that covers instagram, tik tok, and youtube. The goal is to increase organic sales across those channels as well as improving engagement and building an online community.
The tasks will include improving the use of apps and AI technologies such as Many Chat on instagram and researching best practices for Tik Tok and Youtube, creating content using video and pictures provided by the owner, and researching and implementing trends on each platform.
We have a Shopify store so working with the owner to ensure all our social media platforms are properly integrated and tracking analytics of the organic traffic and sales channels.
Expected Outcomes:
A clear social media strategy that can be implemented across instagram, tik tok, and youtube.
Research and test content based on trends with the goal of increasing organic sales across above platforms.
Set up a sales funnel using Many Chat on Instagram and researching and implementing the equivalent on Tik Tok. Research and implementation into how to sell on the Youtube channel.
Integration with Shopify to properly track analytics across above platforms.
Deliverables:
A one page summary for each of the following platforms: instagram, tik tok, youtube that includes the type of content that sells, and create templates for content so that it can be duplicated.
Apps and AI technologies set up and integrated to improve sales funnels across each of the above platforms.
Integration of the above platforms, with support from the owner, to our Shopify store so that analytics can be tracked.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Ella Bella Maternity Boutique was established in 2004, in Calgary, Alberta.
We are still a Calgary based, family owned and operated business.
For fifteen years, we were proudly rooted as a brick and mortar shop but as the world moved online, Ella Bella Maternity shifted its focus, opening its e-commerce store in July 2019.
Although the platform has changed, the vision has stayed the same: source styles and accessories that are designed for comfort, convenience, and the modern needs of moms! In the summer of 2024 we decided to hone in and focus solely on Motherhood brands.
Our Vision is to be Canada's #1 Online Maternity Boutique. To accomplish that we carefully choose each piece in our online store. I want you to feel pumped to style your bump! and to have clothes and accessories that support you through the stages of pregnancy and well into postpartum.
Our Mission at Ella Bella is to provide excellent and convenient customer service, offer a range of sizes, styles and trends from trusted brands and to always hold quality, versatility, and price points as our top priorities.
The catalyst behind the creation of the Ella Bella Basics™️ Line was the gap we kept seeing in the market for affordable, high quality Maternity and Breastfeeding styles. We design and manufacture a line of dresses, tees, sweaters, and bottoms created to move like moms move!
Main contact
Portals
-
Kamloops, British Columbia, Canada