Social Media Strategy and Affiliate Program Expansion for Ella Bella Maternity

Ella Bella Maternity, a growing e-commerce retailer specializing in maternity and breastfeeding clothing, seeks to enhance its online presence and sales through a comprehensive social media strategy. The project aims to build an organic sales funnel by leveraging platforms such as Instagram, Facebook, TikTok, and YouTube. The focus will be on creating engaging reels and posts that resonate with the target audience of expecting and postpartum mothers. Additionally, the project will explore opportunities to expand the company's affiliate marketing program, thereby increasing brand visibility and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, social media trends, and content creation to real-world business challenges.

Social Media Strategy for a small, woman owned e-commerce business

Create a social media strategy that covers instagram, tik tok, and youtube. The goal is to increase organic sales across those channels as well as improving engagement and building an online community. The tasks will include improving the use of apps and AI technologies such as Many Chat on instagram and researching best practices for Tik Tok and Youtube, creating content using video and pictures provided by the owner, and researching and implementing trends on each platform. We have a Shopify store so working with the owner to ensure all our social media platforms are properly integrated and tracking analytics of the organic traffic and sales channels.